Abigail Rodrigues
Head - Branded Content, Brut India | Ex Condé Nast, Times Network
- Role
- Head of Branded Content at Brut India
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Abigail Rodrigues
A content specialist, with 14+ years in the branded communications space. I\'ve created an award winning TV show (zoOm), social media campaigns (Brut) and several content campaigns that were renewed for multiple seasons. Ive predominantly worked with and developed communication and marketing strategies for lifestyle and luxury brands. Core Capabilities include:* Conceptualizing content solutions for brands that synergise with the publisher\'s editorial values and positioning * Creating 360 degree integrated content strategy for brand campaigns – inclusive of digital, social media, events and print * Liaising with cross functional teams daily for content pitches and content delivery * End-to-end project planning and management from pre-production, shoot, post production, publishing and post-project evaluation * Cost and P&L management * Managing a team of creative producers
Experience
Head of Branded Content
Jun 2024 — Present · Mumbai, IN
Education
St. Xavier's College
BSc, Microbiology & Biochemistry
2004 — 2007
Xavier's Institute of Management & Research, Mumbai
Master of Business Administration (MBA), Marketing
2008 — 2010
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