Abigail Ong

WORK HISTORY

EDUCATION

SKILLS

ABOUT ABIGAIL ONG

With over 15 years of experience in Channel, Consumer, and Small Business Marketing, I am a Senior Manager of Digital Product Strategy at Rogers Communications, where I create future-ready frictionless digital experiences to support the evolution of customer needs and products. As a highly collaborative and forward-thinking leader, I have a track record of delivering strategy and innovation in ambiguous environments, managing cross-functional teams and stakeholders, and driving operational efficiency and business improvement. My specialties include product and customer marketing, digital product ownership and strategy, strategic management, corporate governance, channel marketing, and project management. Currently, I am leading a team to represent the Digital Chapter in an Agile Marketing Squad, identifying and executing on product and process opportunities for cross-sell across different lines of business. I am also the Product Owner for the Rogers.com homepage experience evolution, improving navigation and traffic to shop pages by 20%. Previously, I created a short- and long-term roadmap to build out converged capabilities, prioritizing sales enablement to improve digital lifetime value by $13M annually. My passion is to improve customer experience and satisfaction, leveraging data and insights, customer relationship management, opportunity analysis, and Contentsquare certification. I am always looking for new ways to learn, grow, and contribute to the digital transformation and success of Rogers and its customers.