Abigail Olaiya

About Abigail Olaiya

I’m a data-driven marketing and analytics professional with 5+ years of experience turning complex datasets into strategies that fuel growth, sharpen positioning, and strengthen brand reputation. From leading global media and social analyses at R & CPMK, to delivering brand lift studies and building real-time dashboards at VaynerMedia, I thrive at the intersection of analytics and creativity.Skilled in tools like Tableau, Snowflake, SQL, Nielsen, MRI Simmons, and Google Analytics, I uncover the stories behind the data and translate them into insights that clients can act on—whether optimizing influencer partnerships, expanding into new markets, or navigating risk with confidence.My goal is to help brands connect authentically with audiences and achieve measurable impact in today’s dynamic digital landscape.

Experience

1. Analyst

   R&cpmk

   Nov 2024 — Present · Los Angeles, CA, US

   Lead data gathering, analysis, and interpretation of media trends, campaign performance, and consumer sentiment to develop actionable media strategies for talent and brands. Serve as the primary point of contact for client requests related to social listening and sentiment analysis, delivering comprehensive influencer and talent evaluations (EMV, E-scores, reach) to inform partnership decisions. Conduct historical data analysis and forecasting to guide strategic planning, while producing monthly client reports highlighting media coverage, social conversation trends, and article performance. Perform social search term reviews to ensure strategies remain data-driven and aligned with client objectives.

Education

• Towson University

  Bachelor's degree, Business Administration - Marketing

  2014 — 2019

• Charles Herbert Flowers High School

  High School Diploma, PLTW Engineering Program

  2010 — 2014

• Towson University

  Bachelor of Business Administration, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

Skills

• Great Communication Skills
• Proficient in Math
• Outstanding Work Ethic
• Possess Strong Analytical Skills
• Amazing Time Management Skills
• Chaired as Secretary of My School's Student Government Association
• Powerpoint
• Microsoft Word
• Teamwork
• Time Management
• Customer Service
• Leadership
• Microsoft Excel
• Microsoft Office
• Public Speaking
• Research
• Social Networking