Abigail Merrill

About Abigail Merrill

I help teams adopt AI the right way—holistic, budget-savvy, and human-centered.I’m Abigail Merrill, a marketing, sales-enablement, and ops strategist who leads end-to-end transformations—from discovery and tool selection to implementation, change management, and measurable ROI. With 15+ years across B2B/B2C, I look at the whole business before I recommend anything: revenue targets, ICP and customer journey, data readiness, team workflows, compliance/risk, and the real budget you have—not the one you wish you had.At GrowthUp Partners, I:Design the right stack (CRM, analytics, automations, AI copilots) that fits the business model and sales goals.Implement & integrate with clear governance, documentation, and enablement.Drive adoption through training that’s jargon-free and role-specific.Measure impact with simple, transparent metrics leaders trust.I’ve supported highly regulated and security-sensitive environments (financial services, pharma/biotech, legal/cybersecurity) as well as scrappy startups and solopreneurs—adapting the path to value for each context and budget.If you want a partner who evaluates from every angle—customer, revenue, risk, and change readiness—and turns complexity into outcomes your team can feel, let’s connect!

Experience

1. Director of Enablement

   Center for Practical AI (CPAI)

   Jan 2026 — Present

Education

• JR Tucker High School

  Spanish Immersion Program

• Oral Roberts University

  Bachelor of Arts (B.A.), Development Economics and International Development