Abbey Lampert
Social Media Program Manager @Port of Seattle
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WORK HISTORY
Social Media Program Manager @Port of Seattle
Manage social media platforms and content for the Port of Seattle including its maritime operations, cruise terminals, Fisherman’s Terminal, recreational marinas and Seattle-Tacoma International Airport.Set goals, objectives, and standards; create and implement policy and procedures; develop, analyze and report on social media metrics and benchmarks.Develop and implement organization-wide social media strategy, calendar, and campaign plans. Collaborate with multiple departments to generate engaging, creative and informative content on a daily basis that enhances the Port’s image and supports the port’s Century Agenda and its goal to be the gateway of choice. Assist media team with proactive social media communications and develop social media and web-based content on a short turn-around basis, often the same day. Establish and use a consistent social “voice” that aligns with overall brand and reputation strategy.Consult with management regarding informational projects, programs and events and the strategic use of social media to highlight them. Assist employees with questions on content and platforms Coach Public Affairs team members.
EDUCATION
Washington State University
Bachelor of Arts, Communication-Public Relations
Seattle Preparatory School
High School Diploma, N/A
SKILLS
ABOUT ABBEY LAMPERT
A creative digital strategist with expertise in social media management, crafting compelling copy, producing engaging content, collaborating with influencers, managing programs, and organizing events.Specialties: writing for social media, managing social media strategy, creating content, photography, filming and editing video, customer engagement, public relations, media relations, community relations, public speaking, script writing, event planning, event management, recruiting, news pitching.Proficiencies: Social media platforms including Facebook, Twitter/X, Instagram, LinkedIn, Pinterest, Flickr, YouTube, Vimeo; social media monitoring and engagement tools; Salesforce; AP Style; Microsoft Office - Excel, Publisher, Word; Adobe InDesign
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