Abigail Jennings
Senior Programmatic Specialist at Gatorworks
- Role
- Senior Programmatic Specialist at Gatorworks
- Location
- New Orleans, LA, US
- LinkedIn followers
- 500 followers
About Abigail Jennings
I graduated magna cum laude from Louisiana State University. I attained a Bachelor\'s…
Experience
Senior Programmatic Specialist
Aug 2021 — Present
Build and manage programmatic display, audio, and CTV/OTT campaigns on both Trade Desk and Simplifi, across a broad spectrum of businesses and industries.Optimize and strategize to ensure the success of advertising campaigns and achievement of client KPIs.Conduct data analysis using a broad suite of analytics programs to provide clients with concise and valuable insights on campaign performance.Develop innovative and data-driven advertising strategies across an array of programmatic platforms and tools.Create client-facing dashboards within Google Looker Studio and TapClicks to clearly and transparently convey campaign metrics and performance.
Education
Mandeville High School
High School, High School/Secondary Diplomas and Certificates
2010 — 2014
Louisiana State University
Bachelor’s Degree, Mass Communication/Media Studies
2014 — 2018
Skills
- Marketing
- Writing
- Customer Service
- Photoshop
- Hubspot
- Public Speaking
- Social Media
- Editing
- Microsoft Word
- Indesign
- Microsoft Powerpoint
- Time Management
- Public Relations
- Teamwork
- Powerpoint
- Microsoft Excel
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