Abigail Fraher

About Abigail Fraher

As an executive with 10+ years of experience in the luxury skincare and medical aesthetics space, I thrive at the intersection of operational excellence, medically-rooted marketing, and consumer experience. I\'ve successfully scaled multi-million-dollar businesses, restructured operations across bicoastal teams, and collaborated to bring high-impact brand strategies to life.Currently leading Kate Somerville’s skin health clinics under Unilever Prestige, owning clinical P&L responsibilities while driving on-air and omnichannel brand revenue. I work cross-functionally to design medically led campaigns, implement KPI-driven growth strategies, and produce educational and celebrity-facing experiences that elevate brand authority and loyalty.My sweet spot? Brands that need a strategic operator who speaks both clinical fluency and consumer obsession—who can lead teams, launch initiatives, and execute with precision.

Experience

1. Executive Director Clinic Brand Integration, Kate Somerville Skincare

   Unilever Prestige

   Apr 2023 — Present · Los Angeles, CA, US

   Own full P&L, strategic planning, marketing, and organizational development across clinic and brand operations — driving sustained growth, profitability, and operational transformation while preserving premium brand equity.Global Brand & Product CommunicationsOversee clinical and product storytelling across U.S. and international markets, ensuring scientific credibility, message consistency, and premium positioning at every touchpoint.On-Air Brand Authority | Home Shopping NetworkNational spokesperson for Kate Somerville, consistently generating $100K+ per live broadcast through education-driven, high-conversion storytelling.Executive Strategy & Cross-Functional LeadershipPartner with the CEO to develop and execute enterprise growth strategies. Collaborate with the VP of Marketing on go-to-market plans, product launches, and campaign activations. Lead brand representation at influencer and celebrity events, delivering precise product education and elevated brand presence.Commercial Performance & KPI ArchitectureDesign and implement KPI frameworks spanning revenue, margins, practitioner productivity, discount strategy, and client acquisition and retention. Forecast sales and utilization to optimize network-wide performance and capacity. Build client loyalty frameworks that deepen brand affinity and maximize lifetime value.Operational Excellence & Organizational LeadershipDrove operational restructure resulting in 20% utilization increase within 12 months. Reengineered membership program — delivering 53% revenue growth, 35% patient enrollment, and monthly churn below 2%.Sonnet 4.6

Education

• The Ohio State University

  Bachelor of Science (BS), Human Ecology & Mass Communications

  2009 — 2013

• Harvard Business School Online

  Certificate of Specialization, Entrepreneurship and Innovation

Skills

• Visual Merchandising
• Mass Co
• Time Management
• Facebook
• Illustrator
• Social Media Communications
• Microsoft Office
• Sales
• Public Relations
• Event Planning
• Merchandising
• Social Networking
• Social Media Marketing
• Social Media
• Microsoft Word
• News
• Photoshop
• Adobe Creative Suite
• On-Air Hosting
• Fashion
• Video Editing
• Indesign
• Microsoft Excel
• Powerpoint