Abigail Bulayo-Rivera

About Abigail Bulayo-Rivera

With over ten years of experience in e-commerce merchandising and management, I am a passionate and results-oriented professional who strives to optimize the online customer journey and drive revenue growth for leading brands in the fashion, retail, eyewear and skincare industry.As a SFCC certified and skilled user of various web marketing tools, I have a proven track record of delivering impactful and innovative campaigns, promotions, and site features that enhance the user experience, increase conversion rates, and boost customer loyalty. I also have extensive experience in collaborating with cross-functional teams, managing multiple projects, and ensuring site operations and quality standards are met. I am most familiar working in fast-paced, dynamic, and creative environments, where I can leverage my e-commerce expertise, analytical mindset, and problem-solving skills to contribute to the success and growth of the company.

Experience

1. Sr Site Merchandiser

   Zenni Optical

   Jul 2023 — Present

Education

• San Francisco State University

  Bachelor of Business Administration - BBA, Marketing

  2005 — 2010

Skills

• Retail
• Time Management
• E-Commerce
• Email Marketing
• Market Research
• Customer Retention
• Customer Service
• Management
• Merchandising
• Social Networking
• Marketing
• Leadership
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Sales
• Banking