Abbie Bekov
Head of Paid Media @Amie
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WORK HISTORY
Head of Paid Media @Amie
EDUCATION
Rutgers Business School
Bachelor's degree, Logistics, Materials, and Supply Chain Management
ABOUT ABBIE BEKOV
A skilled growth marketer at a best-in-class marketing agency specializing in TikTok for beauty brands who blends data, creativity, and strategy to scale brands and drive revenue for clients. With experience managing 6 figure monthly ad budget, I specialize in turning performance insights into high-impact marketing campaigns. I build holistic strategies utilizing paid media, creative and influencer performance to drive scalable results for clients that surpass industry benchmarks. Beyond the numbers, I’m a collaborative leader who enjoys building strong cross-functional relationships, educating teams on platform capabilities, and identifying innovative ways to push the boundaries of digital marketing. My approach is rooted in curiosity, adaptability, and a deep commitment to driving sustainable growth.I\'ve managed a range of clients in the beauty space, including cosmetics, hair care, fragrance and skin care brands such as BondiBoost, RMS Beauty, Colorescience, Henry Rose, VIOLETTE_FR, Herbivore, FurYou and more!See a recent Official TikTok Case Study discussing one of our major wins for RMS Beauty: Let’s connect and chat about all things growth, paid media, and marketing strategy!
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