Abigail Barber
Emea Customer Acquisition Manager @Essentra
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WORK HISTORY
Emea Customer Acquisition Manager @Essentra
Accountable for the creation, development and execution of EMEA customer acquisition strategy and operational plans, supporting Essentra’s revenue and growth ambitions and supporting the strategic goals.• Ensure marketing activity takes account of the ‘local’ voice and is adapted to ensure the highest possible relevance and response from customers in EMEA.• Work with internal teams to gather requirements and translate business needs into technical execution for email campaigns, microsites, landing pages, and other marketing automation solutions• Role model and champion development and application of outstanding B2B marketing capabilities, including use of both digital marketing and non-digital marketing approaches.• Accountable for Customer Acquisition budget in EMEA (circa £2m)• Responsible for critical metrics measuring return on investment of activities and ensuring all activities incorporate continuous improvement to optimise performance in EMEA.• Responsible for the deployment of EMEA marketing campaigns through the marketing channels of email and the Essentra Components website. Work with platform vendors such as DotDigital (ESP) and Magnolia (CMS) to optimise the platforms and the usage of them.• Responsible for ensuring the application of Essentra Components brand guidelines across all marketing activity.• Management of the EMEA customer acquisition team (direct reports: 3, dotted: 10), leading their growth, development, and transformation to drive a shift to greater customer-centricity, ownership and accountability
EDUCATION
Oxford Brookes University
Bachelor of Arts (BA), English Language and Communication with Communication, Media and Culture
Truro and Penwith College
A Levels, English Language and Literature (A), Human Biology (C), Mathematics (C)
CIM | The Chartered Institute of Marketing
Level 6 Diploma in, Professional Marketing
SKILLS
ABOUT ABIGAIL BARBER
With almost 10 years of experience in multichannel marketing communications for B2B manufacturing,My mission is to achieve growth objectives by optimising outbound sales and marketing activity through CRM best practices, data-driven insights, and customer-centric solutions. I am passionate about creating and managing impactful marketing plans and campaigns that generate value and truly understand the customer experience.In 2021, I took a side step from my Marketing Manager role to dig into Sales Effectiveness and understand the processes needed for cohesion of the Sales and Marketing teams. Being part of a large organisation has allowed me the freedom to gain better business context and senior stakeholder exposure, as well as truly understand the importance of data and CRM in a post-pandemic world.2 years later I took returned to the world of campaign planning and execution with a new perspective and an ambition to bring Marketing and Sales together for maximum ROI, delivering tangible results in customer acquisition, employee engagement and budget tracking.
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