Abigail Bergum
Senior Brand Manager @J/PR
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WORK HISTORY
Senior Brand Manager @J/PR
Los Angeles, CA, US
EDUCATION
University of San Diego
Bachelor of Arts - BA, Communication Studies (Global Communication), Spanish
CIEE Council on International Educational Exchange
GAP Year Abroad - Seville, Spain, Spanish Language and Culture
University of San Diego
Study Abroad Program (Madrid, Spain), Communication Studies; Spanish; Arts & Sciences
Hong Kong Baptist University
International and Intercultural Communication
SKILLS
ABOUT ABIGAIL BERGUM
Abigail is an LA-based marketing and communications professional by way of New York City specializing in the luxury travel, hospitality and lifestyle industries. Abby supports strategic business development for global communications agency J/PR (formerly J Public Relations); her efforts have helped to expand the agency\'s presence across the US and overseas with clients ranging from international luxury hospitality brands to boutique hotels, lifestyle, consumer goods, real estate, sustainability and more. Abby works closely with the business development and marketing leaders to scale the business across a multitude of channels, including in strategic brand partnership development. In her unique role, Abby marries her business savvy with an eye for what’s trending to lead J/PR’s dialogue around partnerships. Further specialties include media and influencer relations, strategic partnership building, podcasting, administrative reporting and measuring marketing success, research and trend-spotting.
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