Abigail Varner

About Abigail Varner

If it ain’t broke, FIX IT ANYWAY.” With deep experience in strategic public relations, marketing/advertising, and digital media, I specialize in building long-term, multi-faceted client relationships. I\'m proud to have worked across industry lines, including sectors like healthcare, consumer technology, financial services, travel and tourism, entertainment, public affairs, energy and more. In short, I understand the many challenges companies face when they need measurable results — on tight budgets and even tighter timelines. Coupled with my ability to ideate and execute on creative digital content, I\'ve led many brands to achieving their goals over the course of my career.** Leadership experience includes: team management (teacher, trainer, mentor), professional development, CSR planning, and budgeting/business line management.** Professional experience includes: omni-channel marketing and advertising campaigns, corporate/CEO positioning, crisis management, investor relations and analyst engagement, brand development and management.

Experience

1. Director of Digital Engagement

   BCH Agency

   Jan 2021 — Present · Louisville, KY, US

   Team Lead and Steward of newly established Agency vertical - Digital Engagement - which brings together the disciplines of Digital Advertising (incl. Programmatic, Search, Paid Social), Social Media (content strategy/generation, positioning), and Digital Development (web/app design, CRM) to ensure the smooth build-out and delivery of fully-integrated, fully-functional brand experiences online.

Education

• The George Washington University

  Master of Strategic Public Relations, 4.0

  2013 — 2015

• University of South Carolina

  Bachelor of Arts (B.A.), Theatre/English

  2004 — 2008