Abbie Stoner
Brand Manager Delivery at First Aid Beauty | Procter & Gamble | MBA Candidate OSU Fisher College of Business
- Role
- Brand Manager Delivery at First Aid Beauty
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Abbie Stoner
Creative, data-driven marketer with a passion for building beauty and personal care…
Experience
Brand Manager Delivery
Jul 2024 — Present
Develop and execute comprehensive campaign plans for brand and product launches, ensuring alignment with overall business priorities and delivering impactful results from concept to completion.• Curate targeted activation support for retail partners, leveraging tailored strategies to maximize partnership effectiveness and drive in-store sales• Ideate and implement event concepts that bring campaign direction to life and create immersive experiences to support in brand visibility.• Manage cross-functional activation plans, coordinating across sales, paid media, social media, public relations, and influencer teams to ensure seamless execution of campaigns aligned with media spend.• Provide consumer insights and ensure Integrated Brand Plan is designed to win with key customers and channels based on findings.
Education
Miami University
Marketing, Business
The Ohio State University
Master of Business Administration - MBA
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