Abigail Stanton

About Abigail Stanton

Experienced Marketing Director and business leader with deep expertise in saas, b2b…

Experience

1. Marketing Director

   Buildertrend

   Sep 2024 — Present · US

   Regional Marketing Strategy | Field Execution | Market Launch & GrowthLeads the execution of targeted local marketing campaigns to support successful new market launches and drive engagement with ideal customer segments. Works cross-functionally with sales teams to align marketing initiatives with regional sales strategies, ensuring cohesive and results-driven execution across markets.Responsible for defining and implementing region-specific marketing plans that leverage a diverse mix of tactics, including digital, in-person, and promotional strategies. Oversees the end-to-end management of integrated field campaigns, with a focus on driving brand awareness, acquisition, and measurable business impact.Campaign performance is closely monitored and analyzed to inform ongoing optimization and ensure alignment with business objectives. Strong emphasis on collaboration, agility, and delivering scalable solutions that accelerate growth in key markets.

Education

• University of Nebraska-Lincoln

  Bachelor's degree, Psychology

• University of Nebraska-Lincoln

  Bachelors, Psychology, Music, Theatre

  1999 — 2004

Skills

• Event Planning
• Customer Service
• Real Estate
• Advertising
• Presenter
• Marketing
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Online Marketing
• Excel
• Creative Direction
• Assortment
• Training
• Management
• Retail
• Twitter
• Word
• Facebook
• Recruiting
• Team Motivator
• Interviews
• Strategy
• E-Commerce
• Negotiation
• Email Marketing
• Human Resources
• Social Networking
• Visual Merchandising
• Organizing
• Buying
• Interviewing
• Social Media
• Public Relations
• Analysis
• Sales
• Time Management
• Microsoft Word