Abigail Reyes

About Abigail Reyes

As a Business Development Manager, I lead strategic initiatives that drive client engagement and revenue growth across a wide range of practice areas, including corporate, M&A, private equity, venture capital, and emerging sectors like AI and blockchain. I work closely with attorneys and firm leadership to develop go-to-market strategies, manage high-value client proposals, and execute cross-practice business development plans.With prior experience supporting litigation, regulatory, cybersecurity, and ESG-focused groups, I bring a comprehensive understanding of law firm dynamics and client service delivery. My role spans brand development, lateral integration, market research, and cross-functional collaboration, capabilities that are highly transferable to broader corporate and professional services settings.I recently earned my MBA from Georgetown University, with a certificate in Consumer Analytics & Insights and a STEM designation. During my time as a graduate student, I was able to focus on global strategy, marketing, and innovation, equipping me with the analytical and leadership skills to drive business growth in complex, evolving markets.

Experience

1. Business Development Manager

   Davis Polk & Wardwell LLP

   Aug 2025 — Present · Washington, DC, US

   Serving as a trusted advisor and primary point of contact for BD strategy and execution within the Financial Institutions Group-Developing customized pitch materials, RFP responses, and client-facing presentations-Managing legal directory submissions, league tables, and award nominations-Conducting competitive intelligence and industry research on financial institutions, regulatory reform, and market trends-Supporting thought leadership, event sponsorships, speaking engagements, and other visibility campaigns-Collaborating with internal teams (PR, digital marketing, events, and finance) to execute integrated BD and marketing initiatives-Enhancing internal and external communications through deal announcements, client mailings, and strategic content updates.

Education

• The University of Alabama

  Bachelor's degree, Commerce and Business Administration; Marketing/Psychology

  2012 — 2016

• Georgetown University McDonough School of Business

  Master of Business Administration - MBA

Skills

• Strategic Planning
• Microsoft Excel
• Powerpoint
• Web Analytics
• International Marketing
• A/B Testing
• Pay Per Click (Ppc)
• Management
• Ad Creation
• Customer Service
• Google Analytics
• Managing Partner Relationships
• Data Visualization
• E-Commerce SEO
• Multivariate Testing
• Marketing
• Market Analysis
• Microsoft Office
• Microsoft Word