Abigail Rechsteiner
- Role
- Senior Lifecycle Marketing Manager at Opendoor
- Location
- Cape Coral, FL, US
- LinkedIn followers
- 500 followers
Experience
Senior Lifecycle Marketing Manager
Jan 2022 — Present
Lead strategy planning and implementation for all email campaigns targeting our B2B and B2C audiences. Partner with cross-functional teams to grow awareness, engagement, and retention through lifecycle marketing. Expert in marketing automation tools, primarily working in Iterable to successfully structure customer journeys. Launch ad-hoc campaigns and set up new experiments to increase conversion. Prioritize, organize, and multi-task in a fast-paced environment to meet deadlines and company OKRs.
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