Abigail McCall
Performance Marketing Manager @Colgate-Palmolive
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WORK HISTORY
Performance Marketing Manager @Colgate-Palmolive
Performance Marketing Leader driving triple digit growth in a newly created role from scratch, through channel and process development and team building, including an agency pitch, onboarding and successful ongoing collaboration having hit the ground running.Channel ownership includes Retail Media: Retailer Sponsored Search & Products onsite & offsite Paid Social Media campaigns. Driven over +125% sales value growth in 2024 YoY across 8x retailers and 3x brands - Colgate, Sanex and Palmolive. Responsible for Strategy and Planning, Agency Management, Data Measurement and Reporting, Finance, and internal business Education. Social Committee member and Co-chair of Northern Europe Wellbeing network.
EDUCATION
Loughborough University
(BA) Politics and International Relations
SKILLS
ABOUT ABIGAIL MCCALL
Performance Marketing Manager at Colgate Palmolive
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