Abigail Lapine

Marketing & Promotions Manager @Sony Pictures Entertainment

Responsible for developing and executing 100+ branded integrations and licensing deals, promotions, and partnerships showcasing elite brand partners including GM, HSN, P&G, NFL, etc. for the nation’s top two shows, Wheel of Fortune and Jeopardy! Craft custom decks, sales tools, and timelines that support linear/digital branded integrations and product development plans for key licensees, retailers, and internal partners, external agencies, and production teams at both Wheel of Fortune and Jeopardy!Work hand-in-hand with show sponsors, brand partners, and licensees, leading and managing creative output and spearheading creative ideation, ensuring product innovation and brand consistency.Manage communication and production approval process of all branded partnerships while ensuing all legal guardrails are followed for seamless collaboration and generation of meaningful partner and licensee feedback. Maintain all assets accounts and deliverables for partnerships.Work cross-functionally with marketing teams to successfully execute complex, layered marketing initiatives promoting licensed products and branded integrations.