Abigail Goodstein

About Abigail Goodstein

Marketing leader specializing in integrated growth initiatives and complex cross-functional programs in enterprise software and professional services environments.

Experience

1. Senior Product Marketing Manager

   Workday

   Nov 2024 — Present

   Lead the global marketing vision and go-to-market strategy for Workday Training and Certifications, including the Workday Pro ecosystem, partner certification programs, and public learning initiatives.• Drive awareness, acquisition, and engagement across multiple learner audiences including customers, partners, training coordinators, and prospective Workday professionals.• Develop and execute integrated marketing strategies that position Workday Education as a key driver of customer success, partner readiness, and ecosystem growth.• Own marketing strategy for new training products and certification launches, including messaging, campaigns, demand generation, and digital experiences.• Partner cross-functionally with product, education, partner strategy, community, and digital teams to embed training and certification across the customer and partner experience.• Lead global marketing initiatives that expand training adoption, increase certification attainment, and strengthen the Workday Pro brand.• Use data and market insights to continuously optimize programs, identify growth opportunities, and scale Workday’s training and certification ecosystem.• Mobilize cross-functional stakeholders to deliver high-impact marketing programs that support product adoption, partner enablement, and long-term ecosystem growth.

Education

• Xavier University

  B.A., Advertising Major, Business Minor

  2006 — 2010