Abigail Carlos

About Abigail Carlos

I’m a media strategist and digital marketer with a passion for storytelling, audience…

Experience

1. Media Strategist

   Warner Bros. Discovery

   Nov 2022 — Present · New York, NY, US

   Build data-driven post-analyses of marketing initiatives using Nielsen data in conjunction with internal reporting and historical trends.‣ Curate distinct on-air and digital audience targets to enhance campaign efficiency by leveraging proven brands, talent, and concepts, as well as tactically reacting to performance indicators to boost conversion rates.‣ Plan and execute linear/non-linear promotions and graphics for The Food Network and Science Channel.‣ Collaborate with key internal stakeholder departments: Creative Services, Programming, PR, and Research to incorporate audience viewing data into a complex scheduling program.‣ Assist with digital ad trafficking for MAX.com and CNN to streamline processes, maximize impressions, and boost click-through rates, ultimately enhancing overall campaign performance across platforms.‣ Execute the transfer, upload, and management of traffic-related assets and promotional content from individual campaigns to the FreeWheel platform for delivery across TVE, VOD, and in-stream platforms, enhancing campaign management and data integration.‣ Drove promotional strategy as part of the Owned Media team, contributing to 392,186 new HBO Max streaming sign-ups through targeted campaigns.

Education

• Pace University

  Master of Communication and Media , Public Relations/Image Management

  2018 — 2020

• Pace University

  Bachelor of Arts - BA, Communication and Media Studies, Criminal Justice

  2015 — 2019

Skills

• Microsoft Word
• Decision Making
• Bilingual Communications
• Excellent Recall Ability
• Quick Learner
• Well Organized
• Creativity Skills