Abigail Bowman

About Abigail Bowman

I am equipped and eager to help companies strengthen their brand\'s voice and it\'s presence in all forms of media. From receiving significant global recognition from my current company\'s brand to receiving numerous awards, Associated Press & American Advertising Awards included, I am proven successful in crafting a strategy to help the companies I work for succeed and receive the necessary recognition to grow.To put the growth into perspective, in my first year at RMHC of Greater Chattanooga, I focused on enhancing our presence in the digital space to the four states we serve. Specifically in social media marketing, I increased our Instagram impressions by 117%, content by 218% and following by 135% as well as increasing our following by 226% on Facebook. By increasing our advertising reach and educational pieces in the media, our audience learned more about how the organization continuously serves the community and how they can participate.Leading with optimism and creativity, I effectively transform an organization\'s voice and the ways in which their audience receives and interacts with it to align with the businesses\' mission. Whether it\'s PR, content strategy, digital marketing or brand management, I have proven to be successful in my chosen career field. Safe to say, I love the work I get to do!

Experience

1. Copywriter Content Manager

   Maycreate

   Sep 2024 — Present · Chattanooga, TN, US

Education

• The University of Tennessee at Chattanooga

  Bachelor of Arts - BA

  2015 — 2020