Abigail Best
Managing Director @Lemongrass Marketing
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WORK HISTORY
Managing Director @Lemongrass Marketing
Bicester, GB
As Managing Director, I lead the Lemongrass team of PR and communication experts to deliver creative and industry-leading PR and Digital Marketing strategies for sustainable travel brands that deliver ROI and sustainable growth. With over 15 years of experience in the travel industry, I have worked with a diverse range of international travel brands, including tour operators, independent hotels, and tourist boards. I pride myself in fostering long-lasting and highly successful partnerships with all clients, becoming a trusted consultant for all aspects of communications. I have spoken at industry events such as PURE, ABTA\'s Communicating Sustainability training day, and am a regular contributor to the Swiss Deluxe Media Summit. At Lemongrass we are active members of Travel By B Corp, working closely with all members as a respected collective voice for sustainable and ethical travel.
EDUCATION
Oxford Brookes University
BA (Hons) 1st, Business and Retail Management
SKILLS
ABOUT ABIGAIL BEST
Lemongrass is an award winning PR, Digital PR and Content Marketing agency for travel brands. We help innovative travel brands grow and scale by developing forward thinking travel PR strategies based on SEO and digital audience insights. Lemongrass sets itself apart by a strong, values-driven culture and the agency is a certified B Corp, a community of companies that use the power of business as a force for good. Its aim is to create a sustainable, inclusive economy by reducing poverty and inequality, creating high-quality jobs and a healthier environment.As Managing Partner I am responsible for delivering market leading strategies for our tourist boards and hotel clients. My extensive experience spans across communications, social and sales for international hotels and resorts. I have a strategic yet creative approach to problem solving which is highly valued by all our clients. I work closely with the client planning teams, as well as drawing on expertise from across our network of data, insight, content, comms and digital partners identifying new opportunities for clients and the agency. Over the years I have headed up the launch and expansion of Martinhal Family Hotels and Resorts in Portugal, now a multi award winning resort with 4 locations, and have been spearheading Motel One’s UK market entry.
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