Abby Adams

About Abby Adams

Senior Marketing Specialist at Lokal Homes, leading marketing strategy across 11 Colorado communities along the Front Range. I work with executive leadership to translate business priorities into integrated campaigns that strengthen brand positioning and drive measurable growth.My role blends hands-on execution with business alignment across social, email, digital advertising, print, signage, and experiential marketing. I collaborate closely with sales and external partners to ensure marketing supports inventory priorities and revenue goals.At the core of my approach is a focus on long-term performance and operational clarity. I believe strong culture, data-informed decisions, and disciplined execution drive sustainable growth.Currently pursuing an MBA in Business Analytics at MSU Denver to deepen my analytical skill set and strengthen data-driven strategy.

Experience

1. Senior Marketing Specialist

   Lokal Homes

   May 2025 — Present · Denver, CO, US

   Lead marketing strategy and execution across 11 Colorado communities, aligning brand positioning and go-to-market initiatives to drive homebuyer engagement, inventory velocity, and sales performance. Partner closely with executive leadership to translate business priorities into integrated campaigns spanning digital, print, email, social, experiential, and on-site marketing.Own campaign execution end-to-end, from creative direction and asset production to deployment and performance analysis, using engagement and sales data to continuously refine messaging and channel strategy. Oversee in-house brand execution and vendor partnerships while leading community events and sales-driven activations aligned with revenue goals.

Education

• Metropolitan State University of Denver

  Master of Business Administration - MBA, Business Analytics

• Colorado State University

  Bachelor of Science - BS, Business Administration and Management, General