Abhranil Dutta
Marketing @Mindsprings | Digital | Research | Analytics
- Role
- Sales and Marketing Specialist at Mindsprings India
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Abhranil Dutta
Digital Marketing Specialist with 6+ years of experience in EdTech & e-commerce sector…
Experience
Sales and Marketing Specialist
Jan 2019 — Present · Mumbai, IN
Building Digital Presence of Mindsprings About Mindsprings- Mindsprings is a thought leader in English language education. We publish text books to help students to learn to speak and write the English language. We also conduct teacher training and consultancy to get teachers to rethink and change the English language teaching process to suit Indian child’s needs and aspirations- Led and optimized digital marketing campaigns across Amazon Ads, Google Ads, and Meta platforms to boost brand visibility and product sales. Analyzed sales performance across e-commerce platforms (website, Amazon, Flipkart) and implemented growth-focused strategies- Successfully implemented Sponsored Products, Brands, and Display campaigns. Our flagship title Writing with Ease consistently ranks in the Top 20 under Amazon’s ‘Writing Guides’ category- Managed and grew our YouTube channel – The Mindsprings English Teacher – from scratch to 100K+ subscribers, 6M+ lifetime views, with peak monthly organic views of 120K+Responsible for ideation, content strategy, SEO, thumbnails, video editing, and title optimization- Identified and collaborated with relevant influencers for content amplification and campaign engagement- Design, manage, and market both live and pre-recorded online courses on our website and platforms like Udemy
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