Abhrajit Khan
Senior Client Director @Kantar
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WORK HISTORY
Senior Client Director @Kantar
London, GB
I work with brands to make smarter decisions about growth by bringing together Kantar\'s Brand and Innovation expertise. Sitting at the intersection of brand, commercial strategy and innovation, I help organisations connect the dots between brand building, portfolio expansion and future category opportunities. I also lead key client partnerships end-to-end, responsible for programme success, account health and growing relationships in the right way.A core part of my role is applying Kantar\'s Meaningfully Different Salient (MDS) framework to understand how brands create demand, pricing power and market advantage. By combining MDS with commercial analytics and multi-source insight, I help clients build stronger brands, make better innovation bets and invest with greater confidence.What I bring to client partnerships:1. Expertise in Meaningfully Different Salient (MDS) to shape portfolio strategy, brand building and innovation choices that drive sustained demand and pricing power.2. Brand and communications measurement that focuses on what truly matters for long-term business growth and creative effectiveness.3. Innovation insight and portfolio strategy, using demand, equity and behavioural signals to prioritise the right opportunities for category expansion.4. Analytical storytelling, turning complex multi-source data into clear, commercially compelling narratives for senior decision-makers.5. Account leadership and growth, building trusted partnerships that deliver impact while growing client relationships sustainably.
EDUCATION
Indian Institute Of Social Welfare and Business Management
Master of Business Administration - MBA, Finance (Major) & Marketing (Minor)
University of Calcutta
Bachelor of Science - BS, Physics (Hons)
SKILLS
ABOUT ABHRAJIT KHAN
I am a senior strategy and insights professional with an outstanding track record spanning global and local roles across FMCG, Retail, Finance, Technology, Travel, Entertainment and B2B categories. I have helped marketers make smart, consumer-centric decisions, from building distinctive brands and developing category-defining product innovations to creating compelling communications that cut through.Over the years, I have consistently delivered commercial and client successes to be proud of. This is through driving new business, leading and winning pitches that have secured multi-year deals, cultivating global accounts, and turning sprawling data into clear stories that reached the boardroom and shaped real decisions. I have built and coached multi-market teams, navigated tricky stakeholder landscapes, set up complex global programmes from scratch, and helped develop research offers and protocols.I am passionate and hands-on, as comfortable down in the engine room as in the boardroom. You will often find me knee-deep in data tables, polishing a deck late at night, or championing my team\'s work. These are things that keep me motivated and make the job worth doing.Ask me about my experience of living and working in 3 different parts of the world and picking up 4 languages along the way, and how that shapes my understanding of culture and consumers across markets, or if in a less serious mood, why I enjoy exploring the countryside with a backpack on weekends.
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