Abhishek Jha

About Abhishek Jha

As Vice President of Customer Marketing and Personalization Decision Science at American Express, I lead the strategic development of consumer marketing models to enhance customer value, engagement, and retention. With a focus on artificial intelligence, I drive advancements in AI and machine learning innovation, enabling data-driven marketing excellence while ensuring robust model governance to meet enterprise and regulatory standards. Over more than a decade at American Express, I have contributed to transformative initiatives in AI, fraud prevention, and credit risk management. My work has included building proprietary AI/ML products, leading global teams, and pioneering solutions in fraud detection and prevention. My commitment to innovation and expertise in artificial intelligence continues to shape impactful and scalable solutions in the financial services sector.

Experience

1. Vice President, Customer Marketing and Personalization Decision Science

   American Express

   Jul 2025 — Present · Gurugram, IN

   Lead the development and strategic direction of core Consumer Marketing models that power customer value, engagement, and retention. This leadership role is central to advancing the next wave of AI and machine learning innovation across the Blue Box, driving data-driven marketing excellence, and strengthening model governance to meet evolving enterprise and regulatory expectations.

Education

• National Institute of Technology Rourkela

  B Tech, Electronics & Communication

  2002 — 2006

• Management Development Institute, Gurgaon

  Master of Business Administration - MBA, Finance & Strategy

  2008 — 2010

Skills

• Cluster Analysis
• Analytics
• Machine Learning
• Hadoop
• Data Mining
• Unix
• Sql
• Text Mining
• Decision Trees
• Sas
• Recommender Systems
• Risk Management
• Financial Modeling
• Predictive Analytics