Abhishhek Tripathi

About Abhishhek Tripathi

I am a Digital & Integrated Marketing leader with 15+ years of experience building, scaling, and transforming brands across industries through data-driven marketing, media, and technology.I have worked with Fortune 100 and category-leading brands across FMCG, BFSI, Auto, Telecom, Consumer Tech, and D2C, delivering high-impact digital ecosystems spanning strategy, media, analytics, listening, ORM, and integrated activations.Over the years, I’ve led and executed large-scale initiatives for brands such as Coca-Cola, Intel, Nestlé, Reckitt Benckiser, Samsung, HDFC Bank, Axis Bank, MakeMyTrip, Philips, Dabur, Goodyear, Airtel, Vodafone, and many more.Core Expertise• Digital & Integrated Marketing Strategy• Social Media, Media Planning & Buying• Data, Analytics, Listening & Insights• Online Reputation Management & Crisis Handling• Influencer, Celebrity & Blogger Ecosystems• Product, Platform & GTM Strategy• Cross-functional Team LeadershipNotable CampaignsCoke Studio India • FIFA World Cup – Happiness Flag • Dettol – Banega Swachh India • Durex – Do The Rex • Thums Up – Ab Toofan Ayega • Maaza – Har Mausam Aam • Nestlé – Meri Maggi • Intel – Back to School / CollegeToday, I focus on building scalable marketing systems, driving measurable growth, and solving complex brand challenges at the intersection of marketing, media, and technology. Open to leadership roles, consulting engagements, strategic collaborations, and high-impact brand conversations.

Experience

1. Founder & CEO

   Midealabs

   Jun 2016 — Present · New Delhi, IN

   Founded and scaled a full-service digital, media, and integrated marketing firm, serving 150+ B2B and B2C clients across FMCG, BFSI, Auto, D2C, Tech, and Telecom- Led end-to-end marketing ecosystems including digital strategy, social media, media planning & buying, PR, events, analytics, ORM, listening & insights, and GTM strategy- Built and managed cross-functional teams of 20+ full-time professionals and 40+ vendors/freelancers across creative, content, media, tech, and analytics- Delivered measurable growth in brand visibility, engagement, and revenue through data-driven marketing and integrated campaign execution- Led digital transformation, web, eCommerce, SaaS, CRM, and ERP initiatives, aligning technology with marketing and business objectives- Strategically advised leadership teams on product development, platform strategy, upselling, and long-term marketing roadmaps- Managed celebrity, influencer, and blogger outreach programs for marquee brands including Coca-Cola, Goodyear, MakeMyTrip, Vodafone, Yamaha, Britannia, and Alibaba (UC).

Education

• City Montessori School, Lucknow

  10+2, Physics, Chemistry, Maths, Computer Science

  2002 — 2003

• City Montessori School, Lucknow

  High School, Physics, Chemistry, Biology, Maths, Computer Science, English, HCG

  2000 — 2001

• Symbiosis, Pune

  CPGDBM, Marketing/IT

  2009 — 2011

• Integral University, Lucknow

  Bachelor's Degree in Computer Applications, Computer Science

  2004 — 2007

Skills

• Web Design
• Business Process Design
• Banner Design
• Systems Analysis
• Domain Name Registration
• Web Integration
• Requirements Specification
• Pc Networking
• Icon Design
• Networking
• Email Design
• Wordpress Design
• Mobile Design
• Computer Maintenance
• Printdesign
• Site Maps
• Pc Maintenance
• Design Specifications
• Domain Registration
• Logo Design
• System Maintenance
• Banners
• Social Media
• Requirement Specifications
• Requirements Analysis
• Redesign
• Corporate Identity
• Html
• System Planning
• Wordpress
• Functional Design
• Logo Development
• Flash Design
• Business Analysis
• Logo Creation
• Microsites
• System Requirements
• Billing Systems
• Business Requirements
• Requirements Gathering