Abhishek Urunkar

About Abhishek Urunkar

I am a results-driven professional with 3+ years of experience spanning Mechanical Engineering, E-Commerce, and Digital Sales. Currently working as Associate Engineer – E-Commerce at Kirloskar Brothers Limited, where I played a key role in launching and scaling the company’s first Direct-to-Customer (D2C) and B2B e-commerce platform – transforming traditional dealer-based sales into a modern digital channel.My expertise includes lead conversion, client relationship management, SAP CRM, cross-functional collaboration, and customer success. I have contributed to significant online revenue growth, improved customer satisfaction, and provided critical insights for product and process improvements.Earlier in my career, I worked with Force Motors Limited (Mercedes-Benz engine assembly) and Bharat Forge Limited (VMC operations & CNC basics), gaining strong technical and quality assurance skills. This unique mix of engineering knowledge and digital sales expertise helps me bridge the gap between product, process, and customer needs. Key Skills: D2C/B2B Sales | E-Commerce Operations | Lead Conversion | SAP CRM | Customer Support | Business Development | Quality AssuranceI am passionate about leveraging technology to improve customer experience and drive business growth, and I’m always eager to take on new challenges that help me grow professionally while delivering value to the organization.

Experience

1. Associate Engineer

   Kirloskar Brothers Limited

   Feb 2022 — Present · Pune, IN

   Spearheaded the launch and scaling of Kirloskar Brothers Limited’s first D2C & B2B e-commerce platform (eshop.kirloskarpumps.com). Managed inbound B2B/B2C leads from toll-free numbers, marketing campaigns, and email inquiries, converting them into successful online sales. Coordinated with cross-functional teams (Sales, Marketing, Finance, R&D, Logistics, Product, and IT) to ensure smooth order processing, delivery, and customer satisfaction. Worked closely with Finance to enable multiple secure payment gateways and resolve transaction-related issues. Supported product management by recommending suitable pump models based on customer requirements, improving lead-to-order conversion. Delivered end-to-end customer support, including product selection, site visits, installation coordination, and AMC (Annual Maintenance Contract) sales. Provided on-ground insights to R&D for addressing recurring customer complaints and improving product performance. Ensured on-time PAN India delivery by tracking orders and coordinating with logistics partners. Conducted training for new team members on e-commerce operations, CRM tools, and customer handling techniques. Contributed to online revenue growth by optimizing lead conversion strategies and enhancing customer experience

Education

• Rajarambapu Institute of Technology, Rajaramnagar, SAKHARALE

  Diploma

  2016 — 2019

• Vidyamandir Highschool & Junior College, Islampur

  SSC