Abhishek Gupta
Engineering Leader | Amazon Payments ML - Ads and Marketing Tech | ex-Symantec(acquired by Broadcom)
- Role
- Software Development Manager, Payments Ml - Advertisement and Marketing Tech at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Abhishek Gupta
Senior Engineering Leader with over 17 years of progressive experience in building and guiding high-performing engineering teams across Advertisement and Marketing Tech, Cybersecurity, and Enterprise Retail Automation. Adept at developing innovative products and solutions, I possess a strong technical foundation in both Consumer and Enterprise sectors. As a passionate mentor, I thrive on fostering talent and driving team growth. Currently, as a Single Threaded Leader (STL) in Payments ML Engineering, I lead the Machine Learning-powered Amazon Payments’ merchandising platform, delivering contextual payment and financial service ad recommendations throughout the retail purchase journey. In 2024, my team’s efforts resulted in 1.1 trillion ad impressions, generating over $X billion in free cash flow for Amazon.
Experience
Software Development Manager, Payments Ml - Advertisement and Marketing Tech
Sep 2018 — Present · Seattle, WA, US
As a WW Single Threaded Leader (STL) for the Payments Merchandising and Discoverability Platform, I oversee a global team of 40+ technical staff comprising engineers, QA, support engineers, and engineering managers across Seattle and Bangalore. My team\'s responsibilities encompass a comprehensive tech platform that includes 10 services focusing on customer eligibility, Ads and Landing Page rendering, Marketing channels expansion, tool automation, ML powered recommendation infrastructure supporting more than 100 Amazon teams. Notable accomplishments include:• Scaled the platform through strategic operational excellence initiatives to support 4x traffic growth from 250B in 2019 to >1T in 2024 annually with a WW peak traffic of 110K+ TPS (transactions per second) while reducing cost to serve and improving availability from 98 to 99.99%. This led to 4 HC in productivity savings and $X M in lost free cash flow annually. • Grew the team size from 15 to 45+ establishing Bangalore site strategy. This includes 15 promotions including 5 to senior levels. Conducted 100+ interviews, hiring more than 15 new Amazonians.• Developed a 3Y technical strategy to evolve current architecture, advocating for significant investments influencing Executive Leadership (VP, multiple Directors in Tech and Product, and Sr. Principal Engineers). This vision included transitioning to microservices based architecture, enhancing marketing campaign systems using generative AI, and building a state-of-the-art ML recommendation infrastructure, driving an increase in experimentation velocity from 2 to over 20 annually leading to $X in annual free cash flows.• Bootstrapped Amazon Incentive Machine (AIM), a ML based greenfield product optimizing marketing spend for over 100 million customers, managing $X million in marketing expenditures, and generating $X million in free cash flow and 5 Head counts in productivity savings for Amazon through the reduction in customer acquisition cost.
Education
The University of Georgia
Master's degree, Computer Science
Bharati Vidyapeeth
Bachelor of Engineering - BE, Computer Engineering
2002 — 2006
Skills
- Mks Integrity
- Java
- Oracle
- Tomcat
- Eclipse
- Java Enterprise Edition
- Atlassian Jira
- Software Engineering
- Software Project Management
- Javascript
- Uml
- Xml
- Distributed Systems
- Visual Studio
- C#
- .net
- C
- Asp.net
- Hibernate
- Software Development
- Architecture
- Unix
- Pl/Sql
- Servlets
- Npapi Plugin Development
- Microsoft Sql Server
- Ajax
- Jira
- Perl
- T-Sql
- Spring
- Xslt
- Web Services
- Requirements Gathering
- Tortoise Cvs
- Jsp
- Testing
- Soa
- Star
- Agile Methodologies
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