Abhishek Srivastava
Performance Marketing | Social Media Branding
- Role
- Social Media Manager at Future Leader\'s Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Abhishek Srivastava
At Future Leaders Group, our focus has been on building a strong digital presence through strategic social media management and performance-driven campaigns. By leading Meta ad initiatives for brand awareness and lead generation, I’ve helped increase webinar participation and engagement, generating over 100 qualified leads. Alongside this, I optimized website content and tracking through SEO, Google Tag Manager, and GA4 to ensure every effort was measurable and growth-focused.Previously, at Nethues Technologies, our team saw remarkable growth in brand visibility and audience engagement across Meta, LinkedIn, YouTube, and Pinterest. Through a data-driven approach to social media strategy, I helped boost engagement by 70% and organic traffic by 40%, while managing campaigns across regions like India, the UK, the Netherlands, and the US. Using tools such as Sprinklr, Google Analytics, and Meta Business Suite, we turned insights into impactful campaigns that strengthened the brand’s global presence.My journey began at ValueCoders, where I supported B2B marketing campaigns that improved inbound leads by 25% and doubled landing page conversions through continuous testing and optimization.With a PGDM in Marketing and Finance from GL Bajaj Institute of Technology and Management, I specialize in combining creative storytelling with data analytics to deliver results that matter. My goal is to help brands grow through thoughtful strategy, consistent engagement, and a genuine understanding of their audience.
Experience
Social Media Manager
Sep 2024 — Present
Managed social media accounts (Instagram, Facebook, LinkedIn) to boost brand presence- Developed Meta ad campaigns for brand awareness and lead generation, increasing webinar sign-ups and traffic- Generated over 100 leads for free webinars through optimized Meta Ads targeting- Enhanced website content strategy with keyword optimization, layout improvements, and SEO practices to increase engagement and rankings- Implemented Google Analytics 4 and Google Tag Manager for tracking digital campaign performance- Assisted in planning webinars attended by over 100 participants, supporting student outreach and conversion.
Education
Ewing Christian College - India
Bachelor of Commerce
G L Bajaj Institute of Management & Research
Master of Business Administration
GL Bajaj Institute of Technology and Management
PGDM (MBA), Marketing
Ewing Christian College(Autonomous College)
B.Com
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