Abhishek Sinha

About Abhishek Sinha

Marketing Growth Leader | 16+ Years of Driving User & Revenue Growth | Award-Winning CX StrategistI’m a results focused marketing leader with over 16 years of experience helping brands grow through data-driven strategies, smart performance marketing, and full-funnel campaign execution. I specialize in scaling businesses, building brands, and improving ROI across ecommerce, D2C, FMCG, travel, fashion, beauty, and edtech. What I Bring to the Table: Smartphone - Drove 15% market share growth & 40% brand awareness for OPPO Mobile while managing ₹2500Cr. ecommerce PnL. Fashion Ecommerce - 400%+ ROI growth for Jabong.com through full funnel influencer & persona-driven marketing. FMCG - 3X Share of Voice (SOV) uplift with positive brand sentiment—for Varun Beverages (A Pepsico subsidiary) new launch product. Beauty & Wellness - 83.3% YoY Revenue Growth for House of Beauty with data-driven campaign optimization, personalization & AR/VR. Travel - 45% Conversion Rate Boost for The LaLiT Hotels through performance marketing. Consumer Healthcare - 106% ROAS Improvement for Johnson & Johnson through data unification and holistic marketing. EdTech - 60% Reduction in CPA for Amity University through online and offline campaign integration.🧠 My Strengths-> Performance Marketing: Driving user acquisition, app installs, and revenue growth-> Brand Building: Increasing brand awareness and engagement across diverse channels-> Omnichannel Expertise: Delivering seamless brand experiences across all touchpoints integrating digital & MarTech, BTL activities, and hyperlocal campaigns to establish a robust brand presence across Online and Offline-> Ecommerce & Website Optimization: Managing multi-crore PnL and optimizing user experience for conversions-> Customer Engagement: Designing scalable MarTech frameworks and integrating automation platforms to drive real-time customer engagement and business growth.🥇 Recognized For My Work: CX Excellence Award 2024 - Awarded ‘Emerging Marketer of the Year in D2C’ for leveraging AI, Deep Learning, and personalization in digital campaigns. Indian Achiever Award 2023 - Felicitated for Outstanding Professional Achievement in the field of Digital Transformation. CX Leadership Award 2023 & 2024 - Received recognitions at the 10th & 11th World CX Summits for being among the top 100 CX leaders in India for consecutive years.For any marketing, analytics and automation related assistance : a••••••••@iimkashipur.ac.in / at +91••••••••20

Experience

1. Head of Digital Marketing

   GEDU Global Education

   Jun 2025 — Present

   Leading the digital growth charter across GEDU’s global education brands, with end-to-end ownership of performance marketing, digital strategy, growth analytics, and cross-functional execution across markets.My Key Responsibilities include: • Own and drive the global digital marketing strategy across paid media, SEO, CRO, CRM, and marketing automation to support enrolment and revenue growth • Lead performance marketing initiatives across Google, Meta, LinkedIn, affiliates, and emerging channels with a strong focus on ROI, CPL, and LTV • Build and scale country-wise and region-specific digital strategies, aligning with diverse student journeys and market dynamics • Partner closely with Admissions, Sales, Product, Brand, and Tech teams to ensure seamless funnel execution and lead-to-enrolment conversion • Establish robust analytics, attribution, and reporting frameworks to enable data-driven decision-making and continuous optimization • Oversee budget planning, forecasting, and media mix optimisation across brands and geographies • Drive landing page optimisation, CRO, and funnel efficiency in collaboration with UX and tech teams • Lead, mentor, and scale high-performing digital and performance teams, fostering ownership and accountability • Strengthen processes, governance, and best practices across digital operations and agency partnerships • Support leadership with growth insights, market intelligence, and scalability roadmapsFocus Areas:Digital Growth | Performance Marketing | Global Markets | Revenue & Enrolments | Analytics & Attribution | Team Leadership

Education

• Manipal Institute of Technology

  Masters Degree in Computer Application, Computer/Information Technology Administration and Management

  2008 — 2011

• Durgapur Government College

  Bachelor in Computer Application, Computer and Information Sciences and Support Services

  2005 — 2008

• Symbiosis Centre for Distance Learning

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Indian Institute of Management Kashipur

  Senior Management Program, Strategy and Leadership

Skills

• Vendor Management
• Social Media Marketing
• Yahoo Native Ads
• Campaign Management
• Campaign Optimization
• Search Engine Marketing (Sem)
• Facebook Marketing
• Pay Per Click (Ppc)
• Adobe Marketing Cloud
• Bing Advertisement
• Pay Per Click
• Google Adwords
• Team Management
• Sem
• Google Adwords Professional
• Digital Marketing
• Facebook Advertisement
• Double Click(Dfa & Dfp)
• Web Analytics
• Ppc Bid Management
• Site Catalyst
• Adobe Analytics
• Google Analytics
• Google Ad Planner
• Linkedin Advertiement
• Online Marketing
• Search Engine Marketing