Abhishek Shah
Brand builder
- Role
- Senior Brand Strategist at Lenovo
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Abhishek Shah
I am a keen tech enthusiast who likes to track product developments and trends in tech. And as in all things, the big picture matters to me. For most of my professional exposure thus far, I have conspired to do just that. At the same time, I enjoy articulating business strategies of major players in this industry and connecting the dots! Fanatic believer in all things related to the world of brand marketing. Skill-sets I possess: Good understanding of consumer & enterprise tech marketing (always up for a chat on this) Brand building Creative planning and development Campaign management Creating solution benefit narrative Building a strong connect between business and marketing objectives. Maniacal attention to the ‘so what’ and \'why does it matter\' of any business problem. Contrarian thinking Data-informed marketer (what\'s that?) Setting up and driving Competitive and Market Intelligence practice Leadership skill-sets – collaborative team player, goal accountability, interested in talent-nurturing Coming up with bullet points
Experience
Senior Brand Strategist
Sep 2018 — Present · Bengaluru, IN
Education
MS University
BBA, Business, Management, Marketing, and Related Support Services
2000 — 2003
Rennes School of Business
MBA, Service Marketing, Advanced Sales Management, Project Management
2003 — 2005
Indian Institute of Management Bangalore
Executive Education Program, Digital Communication and Media/Multimedia
2016 — 2016
Skills
- Competitive Analysis
- Market Intelligence
- Strategic Partnerships
- Mobile
- Product Development
- Product Marketing
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Product Management
- Market Research
- Strategy
- People Management
- Analytics
- Business Strategy
- Business Analytics
- Program Management
- Management
- Market Analysis
- Mobile Devices
- Leadership
- Marketing Research
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