Abhishek Raj

About Abhishek Raj

A marketing professional with a strong track record in category leadership, digital strategy, and go-to-market execution. I currently lead the solar category at Luminous, managing the full 4Ps — with a sharp focus on product launches, regional growth, and brand impact.In my previous role, I scaled performance marketing across geographies — driving growth through content, SEO, and channel partnerships. With experience across both digital and offline levers, I bring a commercial-first mindset to building brands that grow fast and scale right.

Experience

1. Assistant General Manager-marketing

   Luminous Power Technologies (P) Ltd

   Aug 2025 — Present · Gurugram, IN

   Lead solar category marketing end-to-end — from product to pricing, brand to channel-Drive the category marketing calendar — including product launches, seasonal campaigns, and region-specific initiatives-Manage budgets, align brand objectives, and lead marketing programs across markets-Build and scale new initiatives to drive channel growth and deepen consumer engagement

Education

• Infant Jesus School

  10th

• DAV Public School, BSEB Colony

  10+2 Science

• National Institute of Technology Jamshedpur

  Bachelor of Technology (B.Tech.) Hons., Electronics and Communication Engineering

• Indian Institute of Management, Kozhikode

  Master of Business Administration (M.B.A.)

  2015 — 2017

Skills

• Supply Chain Management
• Microcontrollers
• Altera Quartus
• C
• Matlab
• International Business
• Visual Studio
• Spss
• C++
• E-Commerce
• Valuation
• Sales & Marketing
• Data Analysis
• Ni Labview
• Corporate Finance
• Java
• Verilog
• Organizational Behavior
• Analytics
• Operations Management
• Management Consulting
• Xilinx Ise
• Quantative Analysis