Abhishek Raj
Senior Digital Marketing Manager
- Role
- Senior Digital Marketing Manager at CTPL - Creanovation Technologies Pvt. Ltd.
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Abhishek Raj
Seasoned professional with direct experience working on behalf of the Google Ads team…
Experience
Senior Digital Marketing Manager
CTPL - Creanovation Technologies Pvt. Ltd.
Dec 2023 — Present · Gurugram, IN
As a dynamic Senior Digital Marketing Manager at CTPL, I spearhead comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion across various digital channels. With a keen focus on delivering measurable results, I lead a talented team in executing innovative campaigns and ensuring a cohesive online presence.Key Achievements:Integrated Marketing Campaigns: Orchestrated end-to-end digital marketing campaigns, seamlessly integrating social media, email marketing, SEO, and paid advertising to amplify brand visibility and engagement.Team Leadership: Directly manage a high-performing marketing team, fostering a collaborative environment that encourages creativity and innovation. Successfully guided team members to exceed targets and achieve campaign objectives.Strategic Planning: Develop and execute data-driven marketing strategies, leveraging market insights and analytics to optimize performance and drive continuous improvement.Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, product development, and content creation, to align marketing initiatives with overall business objectives and ensure a consistent brand message.Responsibilities:Oversee all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content creation, ensuring a unified and effective online presence.Lead the development and implementation of strategic marketing plans, aligning with company goals and ensuring brand consistency.Analyze campaign performance metrics and KPIs to refine strategies, improve ROI, and maximize the impact of marketing initiatives.Stay abreast of industry trends, emerging technologies, and competitive landscapes to drive innovation and maintain a competitive edge.Mentor and develop team members, fostering a culture of continuous learning and professional growth.
Education
LANDMARK INSTITUTE OF MANAGEMENT & TECHNOLOGY, DIDAULI
Master of Business Administration - MBA, Marketing
2018 — 2020
MORADABAD INSTITUTE OF TECHNOLOGY, MORADABAD.
Bachelor's degree, Information Technology
2012 — 2016
Moradabad Institute of Technology
Bachelor of Technology (B.Tech.), Information Technology
2012 — 2016
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