Abhishek Parinam

About Abhishek Parinam

I\'m a digital marketer. But the thing I can\'t stop thinking about is why B2B companies with good products still get ignored.Spoiler: it\'s almost never the product.Most B2B founders think they have a marketing problem.They don\'t. They have a positioning problem.Their homepage explains what the product does, not what problem it solves or for whomTheir messaging tries to appeal to everyone, so it resonates with no oneTheir sales calls start strong, then stall because the buyer can\'t explain the value internallyThe fix isn\'t better copy. It\'s clearer positioning, deciding who you\'re really for, what you actually do for them, and why you, not the alternatives.That\'s the strategic decision that makes every downstream marketing activity, ads, content, outbound, homepage.finally work.Iwrite about the gap between having a great product and being able to explain it in a way that makes the right buyer say \"this is exactly what I need.\"Specifically: how B2B founders and marketers can build positioning that\'s clear enough to put on a homepage, sharp enough to survive a 10-second scroll, and specific enough to repel the wrong buyers.If you work in B2B and you\'ve ever rewritten your homepage three times and still felt like something was off, you\'ll find something useful here.

Experience

1. Digital Marketer

   Planon

   Mar 2025 — Present · Hyderabad, IN

Education

• CXL

  Minidegree, Product Marketing

• Thiagarajar School of Management

  Post graduate diploma in management , Marketing

  2017 — 2019

• Heriot-Watt University Malaysia

  Course, International Marketing