Abhishek Pandey

About Abhishek Pandey

A results-driven category management professional with nearly 7.5 years of experience, currently handling the Business, Marketing & Sales for the Male Grooming portfolio at Philips India.

Experience

1. Asst Category Manager

   Philips

   Apr 2023 — Present · Gurugram, IN

   Handling Personal Care Male Grooming Category for Philips India handling Sales Revenue, Growth & Profitability• Managing category campaigns across channels for digital media, e-com, q-com, in-shop delivering brand preference, market share and achieving business and brand objectives• Planning A&P Media Budget, Deployment & Performance across Digital Media, TV/OOH, In-Store, Consumer Promotions and E-Commerce• Test, learn & deploy media, creative, placement and communication tactics to optimize performance towards goals• New Product Launches and scaled new channel (Q-com) with JBPs, Portfolio Channelization, Activation, Measurement & Growth for Philips grooming portfolio• Creating Annual business and marketing plans in collaboration with channel leads for driving business• Part of Core Personal Care Business Management team report directly to Head of Marketing

Education

• Institute of Management Technology, Ghaziabad

  PGDM Marketing, Marketing/Marketing Management, General

  2018 — 2020

• Central Board of Secondary Education

  SSCHL, PMC

  2010 — 2012

• JSS Academy of Technical Education

  Bachelor’s Degree, Electronics and Communications Engineering

  2012 — 2016

Skills

• Dynatrace
• Cucumber Automation
• Api Testing
• Appium
• Gatling
• Microsoft Office
• Business Analysis
• Matlab
• Process Improvement
• Javascript
• Team Leadership
• Project Management
• Jmeter
• Wiremock
• Business Strategy
• Appdynamics
• Database Management System (Dbms)
• Customer Service
• Verilog
• Pspice
• Hp Quality Center
• Management
• Strategic Planning
• Scala
• Microsoft Excel