Abhishek Nagda

Performance Marketing Manager @Google

Toronto, ON, CA

Employed by Vendor Partner**Led digital advertising strategies, managing and optimising paid search campaigns across Google Ads (Search, Performance Max (PMax), Display, YouTube), increasing conversion rates by 35%.Co-led a high-performing team of 10+ Junior Account Managers, exceeding quarterly targets by 110%.Conducted training programs for 15+ new Representatives, resulting in a 40% improvement in onboarding efficiency and a 25% increase in individual sales performance.Spearheaded campaign performance analysis using GA4, Google Tag Manager, and A/B testing to optimize ad spend and user engagement.Collaborated with internal stakeholders to ensure project workflows and goals were achieved on time.Developed full-funnel digital marketing strategies for SMBs, helping clients scale their online presence and increase revenue.Managed multiple concurrent paid media projects across Google Ads while maintaining productivity, utilization, and performance benchmarks.Provided strategic digital marketing consultations, utilizing AI-driven solutions, offering clients performance-driven recommendations that resulted in a 40% improvement in lead quality.Developed and executed quarterly paid media strategies for B2B SaaS clients, aligning campaign goals with SQL generation objectives to maximize impact.Reduced client churn by identifying early warning signs through regular data analysis and implementing tailored retention strategies.