Abhishek Kurkuri

About Abhishek Kurkuri

Marketing Professional in Marketing with 18 years of experience in Trade Marketing…

Experience

1. Events & Merchandising Manager - South

   L'Oréal

   Dec 2015 — Present · Bangalore, IN

   Leading Brand Activation & Merchandising of L\'Oréal, Garnier and Maybelline for the region.• Awarded Best Manager FY 2024, 2021, 2020, 2019 & 2016 • Formulating plans to enhance Product Visibility through Visual Merchandising, showcasing the brand communication. Drive Best-in-Class instore execution through Field Force, Merchandisers, National Activation and achieve the desire result or span of performance.• Managing CAPEX / OPEX Budget of 5 Cr for the region (Planning activation & driving brand visibility)• Recruited & coached team of 120 Merchandisers, 6 Supervisors, 1 AM in South (GT/MT)• Develop a suitable merchandising strategy and execute basis share and volume objectives of the business. • To monitor the field merchandising budget for its effective utilization and undertake course correction if required• Liaise with the brand/ marketing team to ensure the regional and local marketing and promotional activity is consistent with national and international brand image and values. • Develop and manage vendors for signage, merchandising equipment, asset and POSM etc.• To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.• To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company\'s/brands image while conducting various consumer/ trade promotions.• Assist in and co-ordinate local level market research activities in co-ordination with the Manager Marketing Services.• To maintain close liaison with other departments (esp. marketing & finance) to ensure good communication and implementation• To participate and be involved in the key decision-making for the regional management.• Ensuring the Region is Compliance on Visibility & Sales Performance (GT & MT)

Education

• Karnataka University, Dharwad

  Master of Business Administration (MBA)

  2004 — 2006

• Karnataka University, Dharwad

  Bachelor of Commerce (B.Com)

  2001 — 2004

Skills

• Business Strategy
• Retail
• Promoter Management ( Shop Sales Executive)
• Marketing Communications
• Personnel Management
• Competitive Analysis
• Negotiation
• Marketing Management
• Team Management
• Retail Marketing
• Event Management
• Marketing
• Business Development
• Visual Merchandising
• Crm
• Sourcing
• Vendor Management
• Merchandising
• Market Research
• Training
• New Business Development
• Below the Line Advertising
• Sales
• Brand Activation
• Trade Marketing
• Oracle -Marketing Services
• Brand Management
• Marketing Strategy
• New Vendor Development
• Management
• Strategy
• Sap Mm