Abhishek Kumar Sharma

About Abhishek Kumar Sharma

Enterprising & passionate marketer with 12 yrs. of robust experience in marketing of both digital & non-digital brands. I love building & scaling brands having demonstrated success in brands ranging from backpacks to mobile phones to now apps. I have a genuine desire to positively impact consumers’ life. Proven track-record of putting brands like Castrol MAGNATEC, OnePlus & categories like Backpacks on growth-path via sharp strategic choices & re-visioning. Created impact at scale in both zero to one and one to 100 scenarios. Rigorous execution of innovation projects in multi-stakeholder cross-functional environment. Worked on diverse channels varying from rural to digital including establishing new e-Commerce business from scratch and launching new youth-focused apps. Agile learner with steep learning curve, strong collaborative skills and story-telling ability. Problem solver, self-aware, comfortable with uncertainty and ability to inspire & steer team towards organisation goals even on untraveled paths. Skills: Marketing strategy, strategic brand management, Digital Marketing, Full-funnel marketing, User Acquisition, Performance Marketing, Social media marketing, customer lifecycle management, category management, brand portfolio management, IMC, ATL, BTL, innovation, new product development, go to market, GTM, consumer research, Problem solving, leading cross-functional projects, E-Commerce

Experience

1. Chief Product & Marketing Officer

   Oneassist Consumer Solutions

   Jun 2022 — Present · Mumbai, IN

   Solving Assistance & Protection category for everyday dependencies. One more than ever depends on mobile phones, laptops, household electronics to run their lives. If any of this stops working, it shouldn\'t mean stress & stopping pursuit of dreams. Just call OneAssist & Live Uninterrupted. OneAssist is founded with a vision to provide a ubiquitous platform for assistance & protection services to customers. Enabled by cutting-edge tech & robust ecosystem, we provide best in class consumer experience validated by industry-best NPS. Adding the marketing & innovation multiplier to this growth engine via consumer-backwards solutions and fail-fast MVPs

Education

• XLRI Jamshedpur

  PGDBM, Marketing, Finance

  2007 — 2009

• Birla Institute of Technology, Mesra

  Bachelor of Engg., Electronics & Communication Engg., A+

  2001 — 2005

• Kendriya Vidyalaya

  AISSCE, Science(PCMBE)

  2000 — 2001