Abhishek Mathur

About Abhishek Mathur

I have a strong understanding of content marketing, brand positioning, and user experience. A professional content writer/ content strategist/ digital marketer with more than 8+ years of domain experience. Key Responsibilities: Content Strategy Development: • Develop and implement comprehensive content strategies that support and align with the company\'s overall goals and objectives. • Conduct thorough research to understand the target audience, market trends, and industry best practices. • Collaborate with cross-functional teams to gather insights and ensure alignment with business goals. Content Creation and Management: • Create high-quality, engaging, and relevant content across various platforms, including web, social media, email, and other digital and ecommerce channels. • Ensure content is consistent with brand guidelines and effectively communicates key messages. • Manage and curate content calendars to ensure a consistent and timely flow of content. SEO and Keyword Optimization: • Conduct keyword research and integrate SEO best practices into content strategies to improve organic search visibility. • Optimize content for search engines to increase discoverability and drive traffic to the company\'s digital properties. Analytics and Performance Measurements • Analyze data to identify trends, insights, and areas for improvement. • Adjust content strategies based on performance metrics and feedback. Collaboration and Communication: • Work closely with marketing, design, product, and other cross-functional teams to ensure content consistency and alignment with overall strategies. • Communicate content strategies, goals, and results to stakeholders at various levels.* Additional Skills as Data Scientist* As a fresher data scientist, I am excited to embark on a career in a field that has endless possibilities for growth and impact. With a Strong Academic Background and Proficiency in Python, Machine Learning, and Data Visualization I have developed a passion for using data-driven insights to solve complex business problems. Expert in statistical analysis of structured/unstructured data, building analytical models thereby providing insights/solutions to business problems. Hands-on experience working through the entire data science project life cycle, including – • Data acquisition • EDA • Data Mining • Machine Learning • Model Optimization • Hyperparameter Tuning, testing and Validation. • Good experience in data management,SQL and python programming Technical Skills • Python programming • SQL • Tableau • Knime • Jupyter notebook

Experience

1. Senior Content Writer

   FEXLE Services Private Limited

   Feb 2020 — Present · Jaipur, IN

   Develop Content strategy and planning. Edit and proofread the content- Work cross-departments as marketing liaison. Handle multiple organic marketing campaigns and campaign analytics- Handle social media channels, including content, creative, social analytics- Work on analytic tools (Google Analytics, Google Trends, Search Console, Keyword Planner)- Work on SERMRUSH, understand users’ data collected from different channels; analyze it and give company actionable insights- Analyse social media insights on regular basis & formulate strategies- Peer Review

Education

• Great Learning

  Postgraduate Degree, Data Science and Business Analytics (PGP-DSBA)

• FMS -Institute of Rural Management

  Master of Business Administration (M.B.A.), Business Administration, Management and Operations

  2011 — 2013

• University of Rajasthan

  Bachelor of Commerce (B.Com.), Business/Commerce, General

  2008 — 2011

• Texas McCombs School of Business

  Postgraduate Degree, Data Science and Business Analytics (PGP-DSBA)

• Insternational Institute for Media and Films

  Diploma in Jourjanism, Core Journalism, Anchoring, PtoC Camera, Reporting and News Coverage Inside of Media's Know How.

  2009 — 2010

• Kapil Gyanpeeth

  Business/Commerce, General

  2002 — 2008