Abhishek Gokarna
Performance Marketer | Social Media Strategist | Driving ROI with Data-Backed Campaigns 🎯
- Role
- Growth Manager at Highbizz
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Abhishek Gokarna
As a new-age Digital Marketer with a passion for helping businesses grow, I bring over 4…
Experience
Growth Manager
Mar 2025 — Present · Bengaluru, IN
As the Growth Manager at Higbizz, I lead strategic initiatives to drive user acquisition, retention, and revenue growth across digital channels. I work closely with cross-functional teams including marketing, product, and sales to identify growth opportunities, run high-impact experiments, and scale successful campaigns. My role involves data-driven decision making, performance marketing, funnel optimization, and identifying new market opportunities to accelerate Higbizz’s overall business performance.Key Responsibilities:Develop and execute scalable growth strategies across paid, organic, and partnership channelsRun A/B tests and conversion rate optimization (CRO) experiments to improve key funnel metricsAnalyze performance data to make informed decisions and adjust strategies accordinglyCollaborate with product and engineering teams to improve user onboarding and retentionDrive performance marketing campaigns (Google, Meta, LinkedIn, etc.) to meet KPIsBuild dashboards and reports to track growth metrics and communicate progress to stakeholdersIdentify and experiment with new customer acquisition channels and tacticsLead initiatives to improve customer lifetime value (CLTV) and reduce churnSkills & Tools:Data analytics (Google Analytics, Looker Studio, Excel, etc.)Marketing platforms (Meta Ads, Google Ads, LinkedIn Ads)Funnel analysis and CROStrong understanding of growth loops, virality, and network effectsBasic knowledge of no-code tools and automation
Education
RNS Institute of Technology - India
Diploma of Education, Mechanical Engineering
2015 — 2018
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