Abhishek Chandran
Culture-First Marketing | Building campaigns that spark fandom & drive creative innovation
- Role
- Head - Creative Services & Social Analytics at WPP Media
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Abhishek Chandran
I’m a marketing and creative person working at the confluence of social signals, culture, and creativity — with over 15 years of experience driving campaigns that live in popular culture.Currently, I lead Creative Services & Social Analytics at WPP Media, where I help brands make faster, smarter, more culturally attuned decisions powered by AI and social intelligence. Before this, I scaled Wavemaker’s creator content ecosystem 12x in five years, built an AI/ML influencer discovery platform, and launched award-winning 360° campaigns for India’s biggest brands.My work — from Vodafone Fancam during the IPL to Tata Sky’s Game of Torrents — reflects a passion for fandoms, storytelling, and moments that people want to share. Along the way, I co-founded ChordUnited, a music learning and collaboration platform born out of my love for music and creative communities.Recognised with 75+ industry awards and Young EMVIE Gold, I thrive on building ideas that sit where data meets emotion, helping brands move from being seen to being loved.
Experience
Head - Creative Services & Social Analytics
Jul 2024 — Present · Mumbai, IN
Spearheading Gen-AI creative capability — from ideation tools to automated production workflows — improving creative turnaround time and campaign adaptability.Building culture-led decision systems powered by social signals and audience intelligence to inform creative, strategy, and content planning.Leading a cross-functional team across creative, analysts, strategists, and storytellers to deliver content that adapts in real time to culture and conversation.
Education
V.E.S College, University of Mumbai
Bachelor of Mass Media, Advertising
2007 — 2010
St. Stanislaus High School
Secondary School Certificate (S.S.C)
2004
D.G Ruparel College
Higher Secondary Certificate (H.S.C), Commerce
2004 — 2006
Skills
- Content Generation
- Blogging
- Video Production
- Online Marketing
- Content Development
- Advertising
- Digital Strategy
- Public Relations
- Viral Marketing
- Web Analytics
- New Media
- Social Media
- Content Strategy
- Video
- Social Media Measurement
- Social Media Marketing
- SEO
- Smo
- Digital Media
- Creative Writing
- Web 2.0
- Online Reputation Management
- Content Writing
- Photography
- Social Media Strategist
- Copywriting
- Digital Marketing
- Media Planning
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