Abhishek Biswas
Insights and Analytics, Strategy & Transformation PepsiCo
- Role
- Director - Insight and Analytics at PepsiCo
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Abhishek Biswas
As PepsiCo\'s Associate Director in Marketing & Insights, I led Growth Navigator work and Advanced analytics. My leadership has been instrumental in delivering market tracking and overseeing data governance, which has propelled our market team\'s performance. I have experience in strategic projects, including corporate growth frameworks, Category growth forecast, AOP/JBP and Insight-driven planning submissions. The skills acquired from my tenure at Fractal Analytics, combined with my expertise in marketing research and business strategy. I have been pivotal in managing subscription and ad-hoc data purchases, fostering team capability development, and ensuring robust market research delivery.
Experience
Director - Insight and Analytics
Nov 2025 — Present · IN
Leading Business performance tracking and Analytics for International Beverages
Education
West Bengal University of Technology, Kolkata
MBA, Finance
2002 — 2004
Skills
- Analysis
- Web Analytics
- Consumer Behavior
- Analytical Skills
- Pricing Strategy
- Marketing Research
- Competitive Analysis
- Market Intelligence
- Pricing
- Consumer Behaviour
- Fmcg
- Market Research
- Analytics
- Business Strategy
- Secondary Research
- Customer Insight
- Data Analysis
- Segmentation
- Team Management
- Management
- Brand Equity
- Competitive Intelligence
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