Abhishek B.
Assistant General Manager-strategic Marketing @Jagatjit Group
Signup · Get unlimited contacts
WORK HISTORY
Assistant General Manager-strategic Marketing @Jagatjit Group
As an Assistant General Manager of Strategic Marketing at Jagatjit Group, I am at the forefront of driving brand visibility, lead generation, and consumer engagement through a multifaceted marketing strategy. My role encapsulates:1. Direct Response Marketing: Executing targeted campaigns to elicit immediate responses, optimizing conversions and maximizing ROI across digital platforms.2. Social Media Strategy: Leading the development of social media marketing strategies on platforms like Google and Facebook, aiming to increase brand awareness, engage audiences, and generate leads with content tailored to market trends.3. Branding and Retail Branding Activities: Guiding the brand\'s messaging across all channels to ensure a consistent and compelling identity, with a keen focus on enhancing in-store branding experiences to foster loyalty.4. ATL/BTL Campaigns: Managing Above The Line (ATL) and Below The Line (BTL) activities to widen market reach and stimulate demand through a balanced mix of traditional and innovative marketing tactics.5. Content Creation and Copywriting: Creating SEO-optimized website content and engaging ad copies for social media campaigns that succinctly communicate our unique value propositions.6. Marketing Collaterals: Designing impactful marketing materials, such as leaflets and brochures, to support our campaigns and narrate our brand\'s story effectively.7. Field Demos and Kisan Melas: Spearheading field demonstrations and participating in Kisan Melas to directly engage with our target audience, providing hands-on experiences and in-depth product insights that significantly boost product awareness and brand visibility.8. Trade Fairs: Actively participating in trade fairs to showcase our product lineup, leveraging these opportunities to enhance brand exposure, interact with potential customers, and generate demand through increased visibility and engagement.
EDUCATION
Punjab Agricultural University
M.Tech, Farm Machinery and Power Engineering
Punjab Agricultural University
M.Tech, Farm Machinery and Power Engineering
Punjab Agricultural University, Ludhiana
M.Tech, Farm Machinery and Power Engineering
Young Urban Project
Advanced Digital Marketing Cource, Digitl Marketing
Punjab Agricultural University, Ludhiana
Bachelor of Technology - BTech, Agricultural Engineering
PUNJAB AGRICULTURAL UNIVERSITY
Bachelor of Technology (B.Tech.), Agricultural Engineering
Digital Deepak
Digital Deepak Internship Program, Digital Marketing
CADD Centre
Product Design and Analysis, Creo Parametric, ANSYS, GD&T
Punjab Agricultural University, Ludhiana
Master of Technology - MTech, Farm Machinery and Power Engineering
ABOUT ABHISHEK B.
I work at the intersection of engineering, marketing, and training in the agricultural machinery space.I am an Agricultural Engineer and M.Tech in Farm Machinery & Power Engineering with more than a decade of experience across Agri-Tech marketing, farm machinery testing, government empanelments, demand generation, and corporate training. My foundation in farm practices and implement engineering gives me a unique ability to understand the needs of farmers, dealers, and manufacturers at a granular, technical, and behavioural level. I combine this domain depth with advanced digital marketing skillsets including Meta Ads, Google Ads, SEO, and AI-driven marketing systems.I currently lead Strategic Marketing at Jagatjit Group, where I manage brand building, lead generation, ATL/BTL campaigns, retail branding, field demos, and national-level trade show visibility. I also oversee implement testing, CRM empanelment processes, and liaison with agriculture departments across states. My expertise includes:• Farm Machinery & Crop Residue Management• Agri-Tech Demand Generation Funnels• AI in Marketing and Prompt Engineering• Strategic ATL/BTL Planning• Meta, Google, and LinkedIn Ads• Field Demonstrations and Kisan Melas• Retail Branding for Agri Companies• Corporate Training and Product Training• Implement Testing at Government Centers• Stakeholder Engagement: OEMs, CHCs, KVKs, Dealer Networks.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.