Abhishek Bhattacharjee
BRAND STRATEGY || OFFLINE/ONLINE MARKETING || BUSINESS DEVELOPMENT || P&L MANAGEMENT
- Role
- Head of Marketing Communications at Kineto India
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Abhishek Bhattacharjee
With over 15 years of experience, I currently lead the marketing team at Kineto India, a leading electrical goods manufacturer in Eastern India. My role focuses on crafting and executing strategic marketing initiatives that align with brand objectives, enhance market presence, and drive measurable business outcomes. By fostering collaboration across teams and leveraging market insights, we ensure cohesive brand messaging and optimized marketing efforts to maximize ROI. Previously, I contributed to strategic media planning and consumer insights at Be The Bee, translating brand goals into actionable campaigns across TV, print, and radio. Known for a results-driven approach and passion for creativity, I am committed to driving impactful marketing campaigns that resonate with audiences and elevate brand value.
Experience
Head of Marketing Communications
Mar 2024 — Present · Kolkata, IN
Developed and executed strategic marketing initiatives that significantly enhanced brand visibility for Kineto India. • Led and mentored a high-performing marketing team, fostering a culture of creativity and excellence. • Analyzed market trends and consumer behavior to optimize marketing strategies, resulting in increased sales.
Education
ICFAI Business School
Master of Business Administration - MBA, Marketing/Marketing Management, General
2007 — 2009
Manipal Institute of Technology
Diploma in Digital Marketing , Digital Communication and Media/Multimedia
ICFAI Business School
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
University of Calcutta
Bachelor of Applied Science (BASc), Microbiology & Genetics
2004 — 2007
Presidency College, University of Calcutta
Bachelor of Science - BS, Microbiological Sciences and Immunology, Chemistries
Presidency College
Bachelor of Science - BS, Chemistry
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