Abhishek Mishra

About Abhishek Mishra

As a Business & GTM Strategy Leader with 14+ years of cross-industry experience, I drive revenue growth, forge strategic partnerships, and lead tech-driven transformation across B2B SaaS, Retail Media, Digital Publishing, and Consumer Tech. I bring deep expertise in building high-velocity GTM engines, monetization models, and trusted CXO relationships across India, APAC, EMEA, and North America.I’ve worked across multiple growth stages - scaling global SaaS accounts, reviving stalled P & Ls, and launching new business lines - while leading high-performing teams and driving end-to-end outcomes across sales, product, and marketing.Key Achievements:• Scaled a $24M+ Retail Media SaaS business across 11+ global partners with 160%+ Net Revenue Retention; led GTM and monetization across APAC, EMEA, and the US• Delivered $2M+ incremental ARR through consultative selling, upsell/cross-sell plays, and exclusive partnerships with top marketplaces like Takealot (South Africa) and Wakefern (USA)• Turned around a €1.1M automation project for a major European publisher by designing a full-cycle B2B product module• Built a global $11M+ digital publishing revenue stream by securing partnerships with Oxford, Cambridge, Penguin Random House, and Amazon, scaling content acquisition to 1.4M+ titles• Revamped a retail manufacturing unit from 30% to full capacity and scaled revenue 5x by deploying process fixes and equipment innovation• Created a ₹100 Mn industrial trading vertical from scratch, expanding into 3 cities and establishing category leadershipOutside of Work:I serve on the Admissions and Career Advancement Committee at the Indian School of Business (ISB). A creative at heart, I’ve performed as a playback singer in a Hindi feature film and represented India in cultural diplomacy at the Indian Embassy in Moscow.Always open to meaningful conversations around growth, strategy, or building the next wave of tech-led impact.Email : a••••••••@gmail.comSpecialties: • International expansion • Business Development • Advertising Tech • Consultative Sales • P&L growth• E-retail • Online sales • Retail Media Monetization • Brand Strategy • Business Transformation • Strategic Partnerships & Alliances • Building Teams • SaaS • Customer success leadership • Marketing • Digital Transformation • Key account management

Experience

1. Strategic Accounts Director

   BMC Software

   Jul 2025 — Present

   Empowering digital-first enterprises through Agentic AI, GenAI, and BMC Helix’s industry-leading IT Service & Operations Management portfolio

Education

• Manipal Institute of Technology

  Bachelors in Engineering, Computer science and engineering

  2007 — 2011

• Indian School of Business

  Master of Business Administration (MBA) PGP, Marketing and Strategy

• Rotterdam School of Management, Erasmus University

  Master of Science - Exchange Student, Marketing and Strategy

• The Daly College, Indore

  CBSE

Skills

• Business Development
• Team Management
• Brand Management
• Business Strategy
• Marketing Strategy
• Marketing