Abhishek Ghosh

About Abhishek Ghosh

I am a Go To Market and growth focused marketing professional with experience driving demand, pipeline, and positioning for B2B SaaS and HR tech companies. My work sits at the intersection of GTM strategy, demand generation, and revenue impact, where marketing directly supports growth outcomes rather than just activity.At Engagedly, I own growth marketing initiatives for our AI powered talent management and employee engagement platform. I work across SEO, paid acquisition, content, analyst relations, and lifecycle marketing to attract the right ICP, improve conversion across the funnel, and drive marketing sourced pipeline. My focus is on aligning messaging, channels, and sales enablement so GTM execution translates into measurable revenue impact.Previously at ellow.io, I built and led marketing communications as the first marketing hire, helping define positioning, grow visibility, and establish credibility in a competitive tech hiring market. I worked closely with founders and cross functional teams to build a repeatable GTM motion across inbound channels.I thrive in roles where strategy meets execution, building GTM programs that scale demand, enable sales, and strengthen brand authority. I enjoy working with product, sales, and leadership teams, mentoring contributors, and balancing in house and external resources to move fast without losing focus on outcomes.Outside work, I am currently studying psychology, experimenting in the kitchen, and constantly exploring ideas through food and books. Curiosity and creativity fuel how I think about both marketing and growth.

Experience

1. Marketing Manager

   Engagedly Inc

   Jan 2024 — Present · Bengaluru, IN

   Own GTM execution for multiple product lines, driving demand, pipeline, and revenue growth across inbound and outbound channels- Increased landing page and lifecycle conversion rates by ~20 percent, directly improving demo and SQL volumes- Scaled organic acquisition by over 30 percent through SEO led growth and content to pipeline strategy- Built and executed multi channel GTM campaigns across SEO, PPC, ABM, and lifecycle, contributing to ~10 percent revenue uplift- Partnered with sales leadership on ICP refinement, lead scoring, and sales enablement assets- Manage and mentor growth team focused on demand, content, and performance

Education

• Zydus School for Excellence, Vejalpur

  CISCE

• Ramrao Adik Institute of Technology

  Bachelor of Engineering (B.E.), Information Technology

  2009 — 2013

• Indira Gandhi National Open University

  Bachelor of Arts - BA, Psychology

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  PGDM (Distance), Marketing

  2017 — 2020