Abhishek Vatsa

About Abhishek Vatsa

ATL | BTL | Digital Marketing Expert | Media Buying & Strategy | Performance Marketing | Meta & Google Ads | SEO | Influencer | Amazon & Zepto Growth | Strong Vendor Network Across India (Best Rates & Quality Execution)Marketing Manager at KPG Masale.Experienced Marketing Professional with 10+ years of expertise across ATL, BTL, and Digital ecosystems, driving scalable growth through integrated 360° marketing strategies. Currently heading marketing initiatives at KPG Masale (House of Marvel Group).Core Expertise:ATL, BTL & Digital Marketing StrategyMedia Buying, Planning & Campaign ExecutionPerformance Marketing (Meta Ads & Google Ads)SEO, Influencer Marketing & Content StrategyBrand Building, PR & Lead GenerationCurrent Role – KPG Masale:ATL: Executing campaigns with leading media houses like Aaj Tak, India Today Group, ABP News, and News18 NetworkBTL: Managing van campaigns, auto branding, wall paintings, railway station ads, retail branding, and society-level awareness campaigns, Events, Local mela, Dealer Board, Digital: Handling Meta Ads, Google Ads, SEO, and influencer campaignsE-commerce: Managing onboarding at Amazon and ZeptoPrevious Experience:Marketing Professional – OTB StrategyExecuted ATL & BTL campaigns for brands like Dabur, Hero, Parag Pipes, Voltas, DeHaat, and IFFCO GroupManaged ATL campaigns across print, TV, and outdoor mediaLed BTL activations, including on-ground campaigns, retail promotions, and van campaignsCargoflash.com – Marketing ManagerATL: Managed media planning and advertising campaigns for brand visibility across the world with BTL: Executed corporate events, exhibitions, client engagement programs, and offline promotions, Events in different countries, like the UAE, Oman, Qatar, Italy, Brazil Digital: Led lead generation campaigns, performance marketing, and PR activitiesMagicbricks.com – Digital Marketing ManagerATL: Supported brand campaigns and media planning initiativesBTL: Managed property events, local activations, and on-ground promotionsDigital: Handled Google Ads, Display, and Social Media campaigns with optimizationQuikr.com – Digital Marketing Team LeadATL: Assisted in brand promotions and media coordinationBTL: Executed local activations, vendor tie-ups, and offline campaignsDigital: Managed SEO, Facebook Ads, Google Ads, and email marketing campaignsI specialize in delivering result-oriented marketing strategies, enhancing brand visibility, and driving measurable business growth through a 360° approach. v••••••••@gmail.com

Experience

1. Marketing Manager

   Otb Strategy

   Jun 2024 — Present · Gurugram, IN

   As a seasoned digital marketing strategist specializing in paid media, I am currently driving sales and brand promotion awareness for multiple leading brands.Shivani Bhargava.in: Orchestrating strategic paid media campaigns to elevate online visibility and drive sales for Shivani Bhargava.in.Addtitans.com: Optimizing paid media channels to generate leads and increase conversions, contributing to revenue growth at Addtitans.com.Nirafregrance.Com: Maximizing brand visibility and driving sales growth through targeted paid media initiatives at Leading digital marketing initiatives to boost website traffic and revenue at Managing paid media campaigns to acquire clients and effectively promote services, driving business growth at Socialgenee.in.Sevrat.com: Directing digital marketing strategies to enhance brand awareness and drive customer acquisition at Sevrat.com.Ullajohnson.com: Executing and optimizing paid media campaigns to increase traffic and sales, contributing to the success of Ullajohnson.com.Dermacolindia.in: Managing paid media initiatives to drive brand visibility and sales growth at Dermacolindia.in.With a proven track record of delivering impactful results, I am dedicated to driving sales and brand promotion awareness for these leading brands through innovative digital marketing strategies. Let\'s connect and discuss how I can contribute to your organization\'s success!This updated summary clearly communicates that you\'re currently working for these brands and actively driving sales and brand promotion awareness through your efforts in digital marketing and paid media. Feel free to adjust as needed to fit your specific role and achievements.

Education

• NDIM

  Master of Business Administration - MBA, Marketing