Abhishek Tomar

About Abhishek Tomar

A digital marketing professional with over 11 years of experience. Currently, I lead a…

Experience

1. Product and Performance Marketing Head

   Fabel Services Private Limited

   Sep 2024 — Present

   Developing and implementing a digital marketing strategy.• Analyze all our brand/s positioning and consumer insights.• Shape and communicate our vision and mission.• Translate brand elements into plans and go-to-market strategies with detailed AOP, Campaigns and content calendars. • Ensure calendars, budgets, and hygiene parameters are met. • Manage a team of marketing people working on brand initiatives.• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.• Monitor market trends, research consumer markets and competitors’ activities.• Oversee new and ongoing marketing and advertising activities.• Devise innovative growth strategies.• Align the company around the brand’s direction, choices and tactics.• Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month.• Work closely with several advertising agencies to manage brand marketing campaigns.• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.• Design, build and maintain our social media presence.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Identify trends and insights, and optimize spend and performance based on the insights.• Brainstorm new and creative growth strategies.• Collaborate with internal teams to create landing pages and optimize user experience.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.• Measure the success of every social media campaign.

Education

• Harvard Business School Online

  Certificate in Disruptive Strategy

• Guru Gobind Singh Indraprastha University

  Bachelor of computer applictions, Computer Science

  2009 — 2014

• Kamal Public School

  12th

Skills

• Search Engine Ranking
• Html
• Content Strategy
• Data Structures
• Operating Systems
• E-Commerce
• Sales
• Marketing Communications
• Luxury Lifestyle
• Ms-Dos
• Ms Excel Pivot Tables
• Social Media Marketing
• Web Applications
• Powerpoint
• Advertising
• Lifestyle Brands
• Corel Draw
• Market Research
• Visual Basic
• Photoshop
• Core Java
• Computer Hardware
• Luxury Brand Marketing
• Objective-C
• Retail Marketing
• Social Media
• Digital Marketing
• Event Management
• Marketing
• Sql
• Linux
• Shell Scripting
• Google Adwords
• C++
• Microsoft Powerpoint