Abhishek T.
Building Kyle
- Role
- Associate Manager at Publicis Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Abhishek T.
Publicis Media empowers campaigns through precise media planning and programmatic activations. Contributed to optimizing programmatic channels, analyzing performance data, and building analytics pipelines to improve ROI and strategic planning for global clients like Mondelez and Visa. Collaborated across creative, marketing, and sales teams to integrate strategies and deliver impactful results. Holds a Bachelor in Engineering from MIT University of Meghalaya, combining technical education with strategic marketing expertise. Dedicated to data-driven decision-making, team collaboration, and achieving measurable outcomes. Certified in Display & Video 360 and Roku OneView, demonstrating commitment to staying at the forefront of programmatic technologies.
Experience
Associate Manager
Apr 2024 — Present · Gurugram, IN
Clients:(Market: Hungary)1.Obi2.Mondelez3.Visa4.Samsung5.Lidl6.Lego- Develop and execute comprehensive media plans to effectively reach target audiences and achieve campaign objectives- Manage and optimize programmatic advertising channels independently, ensuring maximum ROI and efficiency- Analyze campaign performance data to extract actionable insights that inform future media strategies and planning- Build and maintain a robust data analytics pipeline to support ongoing analysis and long-term strategic planning- Collaborate with cross-functional teams, including creative, marketing, and sales, to ensure alignment and integration of media strategies- Prepare and deliver compelling business pitches for various channels, tailored to client needs and objectives- Stay updated on industry trends, emerging technologies, and best practices to continuously enhance media planning and execution- Conduct regular performance reviews and reporting to stakeholders, highlighting key metrics and recommendations for improvement.
Education
MIT University of Meghalaya
Bachelor of Technology - BTech, Mechanical Engineering
2014 — 2018
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